Raising Equity Intensive

A 2-Day Intensive for Builders, Developers, Agents & Investors
In-Person

Structure Deals. Secure Equity.
Scale Your Vision.

Ready to Build More — Without Self-Funding Every Deal?

The Raising Capital Event isn’t just about theory. It’s about execution. Master how to structure your business model, secure investors with confidence, and join an ecosystem deploying $40M+ annually into Greater Vancouver Builders and Developers.

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“There are opportunities in complexity. The Province of BC has made the boldest regulatory change allowing for between 4 and 6 units on single-family properties in Metro VancouverAt a baseline of $1M per unit. Project revenues have jumped to $4M - $6M+. It is time to increase your contribution to the development of our Cities.”

– Bill Laidler

This Isn’t Theory. This Is Capital-Backed Growth.

You’re already capable — this event gives you the structure, language, tools, and access to take your next project further. Don’t wait for capital to find you. Learn to go get it — and bring others along.

Laidler Advantage

When you attend, you gain access to more than just knowledge.

You tap into a network.

➤ Direct connection to Bill Laidler and his investment team

➤ Opportunities to join Laidler Capital’s $40M+ annual deal pipeline

➤ A trusted network of builders, agents, and investors across BC

➤ A reputation-backed ecosystem that accelerates your growth

➤ Learn from the Top Coaches in Canada including Bill Laidler and Cynthia Aasen

You’ll Leave With

➤ Investor presentation template 

➤ Legal frameworks for GP/LP structures 

➤ Investor tested proformas, fee structures and deal models 

➤ A network of Vancouver’s Premier Builders, Developers and Investors

This Course is For

Builders & Developers

  • Want to scale without relying on personal cash

  • Need to build investor trust and long-term partnerships

  • Ready to structure and lead deals, not just manage construction

  • Want to earn through dev fees, acquisition fees & profit shares

Real Estate Agents

  • Looking to move beyond commission-only income

  • Interested in JV or co-development roles

  • Want to understand how capital flows and how to align with it

  • Have land, clients, or relationships but don’t know how to package them

Investors

  • Want to assess deal structures from the inside

  • Curious about becoming LPs or launching their own capital vehicles

  • Have attended a Laidler webinar or course and are ready to go deeper

  • Want access to early-stage opportunities with vetted developers

What You'll Learn

Module 1:

The Multiplex Opportunity
& Investor Landscape

  • Understand the market opportunity for multiplex and SSMUH development in Metro Vancouver and why it's critical for addressing the "Missing Middle" housing gap.

  • Learn why raising equity is essential for overcoming developer cash flow constraints and enabling business scalability.

  • Identify different investor types and pain points to effectively target and tailor your value proposition.

Module 2:

Crafting Your Plan

& Competitive Edge

  • Build a compelling and investor-ready development plan including location, product, team, and returns, backed by market analysis and buyer segmentation.

  • Develop a differentiation strategy using the Seven P’s and conduct a SWOT analysis to clarify your competitive position.

  • Learn how to communicate your company’s story and strategic vision to investors with clarity and impact.

Module 3:

Investment Structures

& Regulatory Compliance

  • Compare real estate investment structures, focusing on the GP/LP model, and understand roles, responsibilities, and required legal documents.

  • Gain essential knowledge of BC securities laws, including common prospectus exemptions and when they apply.

  • Learn the legal dos and don’ts of capital raising, including how to compensate referrals and work with EMDs or brokers.

Module 4:
The Capital Raising Toolbox & Presentation

  • Master the tools and processes for capital raising: legal docs, proformas, marketing strategies, and investor funnels.

  • Develop strategies for identifying and nurturing investor relationships, including presentation techniques and trust-building.

  • Learn to qualify investors and address common objections through strategic communication.

Module 5:
Financial Projections, Returns & Investor Reporting

  • Structure GP compensation through fees and carried interest, and understand how the Distribution Waterfall affects payouts.

  • Set realistic return targets and present financials in a risk-conscious manner to instill investor confidence.

  • Implement robust investor reporting systems using tech platforms for transparency and consistency.

Module 6:
Risk Mitigation, Exit Strategies & Partnerships

  • Identify and mitigate key development risks including construction, market conditions, and permitting delays.

  • Explore multiple exit strategies and their implications on returns, including sale vs. rental approaches.

  • Learn how to engage in homeowner partnering, leverage co-development, and build public and strategic partnerships to support project success.

Meet Our Coaches...

Bill Laidler

As one of the Tri Cities top performing agents from 2012 - 2020, Bill earned over $2m per year at the age of 28, was the Real Estate Board of Greater Vancouver’s ‘Rookie of the Year and has helped agents earn over $300,000 in their first 18 months licensed. In addition to Laidler Academy, Bill leads Laidler Development with over 500 multifamily units in development.

Cynthia Aasen

For over 25 years, Cynthia Aasen has helped individuals, businesses, and small institutions diversify their portfolios through strategic real estate investments. Her expertise spans syndication, development, multi-family value-add, and strata ownership— always with a clear focus on housing solutions.

Meet Our Coaches....

Bill Laidler

As one of the Tri Cities top performing agents from 2012 - 2020, Bill earned over $2m per year at the age of 28, was the Real Estate Board of Greater Vancouver’s ‘Rookie of the Year and has helped agents earn over $300,000 in their first 18 months licensed.

In addition to Laidler Academy, Bill leads Laidler Development with over 500 multifamily units in development.

Carl Gould

From launching a landscaping business as a teen to running a construction and real estate company, he built everything from the ground up, often working nights at UPS and days in the field.

He’s since trained 7,000+ coaches in 35 countries, advised top companies, co-authored Blueprint for Success, spoken at Tony Robbins events, written nine books, and run the NYC Marathon twice.

Dave Strack

Dave Strack knows what it takes to help business owners achieve their business and financial dreams. He spent over 27 years as a senior executive with a Fortune 100 company, working on strategic planning, sales, human resources, acquisitions, training, and operations management. He has extensive experience in working with business executives to successfully identify and analyze business problems, define solutions, and implement those solutions.

David Muntner

David Muntner is a business strategist and CEO consultant who helps purpose-driven leaders grow with clarity, authenticity, and impact. Blending creative insight with business acumen, he supports founders in clarifying their vision, crafting compelling messaging, and building aligned, profitable growth engines. As a top coach at Laidler Academy, David draws on 20+ years of experience in sales psychology, brand storytelling, and market positioning to help entrepreneurs find their voice and simplify their path to success.

What Laidler’s Raising Equity Agents Are Saying

I had a gap in my knowledge, so I felt that I was not giving the best to my client. So I went through the Laidler Intensive course, and I saw the angle from a realtor’s viewpoint, which I didn't have as a designer. It's about selling and that sharpened my skills. When I design now, I ask myself, can I sell this and what works? My biggest takeaway from Laidler Academy was the networking, the people, and the mentoring. Bill is a leader, and he is a giver. He opens up platforms, and it has opened up so many business opportunities for me and his platform is amazing for all of us. Nazeer Bawa EWAN Design + Construct INC.
It was fantastic to connect with like-minded builders and investors at the Small Builders Multiplex Townhome Event. Events like these highlight the growing momentum in multifamily development, which I believe is the future of housing—thanks to its affordability and its role in addressing the missing middle. At Silver Leaf Homes, our journey from 30,000 to over 2 million square feet has been driven by strong relationships—with our trades, construction managers, and consultants. Success in this industry comes down to people, and we’re proud to keep delivering quality projects on time and on budget. Bill Brar Silver Leaf Homes
I walked into the Multiplex Intensive with a curiosity mindset, and walked out not only with new knowledge but also a great group of people who share all of their experience and challenges so we can learn from each other. It was a great investment of my time and I think that we are the solution for the missing middle housing crisis in Vancouver.
As a Master Builder with over 15 years of experience, I wholeheartedly recommend the Multiplex Intensive. The strategies in this training program are specific to acquiring and raising capital for Small-Scale Multi-Unit Housing and have provided an advantage in growing our development and construction management business.
If you're looking to be ahead of the curve and a leader in multiplex, then Bill Laidler's course is a must attend. Definitely a great way to learn a lot in short order and get to know the multiplex leaders in the industry. Highly recommended. Mark Rasmussen Real Broker
I came in pretty green and unsure of the development progress. This course gave me everything I need to know, the steps I need to take, and the pitfalls to avoid. I’m light years ahead of where I would have been without this course! Peter Polonicoff Independent Home Builder

Meet Your Mentor

Bill Laidler

Founder & President, Mentor

As one of the Tri Cities top performing agents from 2012 - 2020, Bill has earned a strong reputation and the trust of thousands of local clients as well as community members.

In 2020, Bill was able to parlay his rare level of insight into the local market to pursue opportunities in multi-family development to help address gaps in housing, industrial infrastructure and culture. Partnering with many of the region's best in design and construction, Laidler's projects are envisioned to compliment the integrity and beauty of Tri Cities while positioning the region to flourish for generations to come.

"Work 7 years like no one else will. 
Live the rest of your life like no one else can."

Over the years since, Bill has invested more than $300,000 in his professional and personal growth, and has been fortunate to work with a number of top mentors and coaches without whom he could not be where he is today. He learned this the hard way in trying to go it alone and being met with some rather expensive and painful failures. 

With Laidler Academy, Bill wants others to benefit from his mistakes and setbacks. With a uniquely holistic perspective across residential sales, land assemblies and development and a purpose-centered approach, Bill has designed his courses for those who are ready to transform their lives, grow generational wealth and make a meaningful impact in the process.

Learn how Bill Laidler navigated the transformation from residential sales to realizing solutions for community-centered growth.

Sitka House


An 88 unit 6 story wood frame building in the heart of Port Moody center with the focus to provide compact living spaces with enhanced amenities.

Parkers House


A 12 unit townhouse complex that pay homage to the family that has lived on the land for over 100 years.

Kyle Park

Seniors Housing


A 180 unit Seniors Housing project that allows for residents to age in place with options ranging from condos that provide a la carte services to dementia and complex care.

Murray Street

Entertainment

& Cultural Hub

The headquarters for Laidler with a mix of uses from industrial food service to office space to events and performance. 

ONLY 16 SPOTS AVAILABLE

Bill is a firm believer that if you want to go fast, go alone.
If you want to go far, go together.

Online Courses Coming Soon

Laidler Academy was developed with a specific definition of success in mind.

Bill has always believed that financial success is a byproduct of exceptional service first and foremost. And his courses are consistently centered around this belief.

Mindset Mastery

XX Steps to Mastering Your Mind & Creating the Life You Desire

Change your mindset about money and what is possible. Master controlling your emotions and postive thoughts to manifest the life you desire.

If You Do Nothing Else...
Take This Program!

Coming Soon

Real Estate
Fundamentals

How To Go From Real Estate Rookie To $1 Million+ A Year

Learn how to win & close more deals faster, earn $1,000,000+ a year in commissions, build your real estate empire, & retire from residential real before it burns you out.

Coming Soon

Community Development Masterclass

Go From Residential Real Estate to $50 Million+ in Land Development in 3 Years or Less

Master everything you need to know about Land Assemblies, Real Estate Development, & Responsible Community Planning.

Earn 4-5x on your investment while also ensuring that your city develops in a way that benefits all residents.

Coming Soon

A Note From Bill...

To those who have what it takes we want to work personally with you in your business.

This coaching is for people who want to be the best version of themselves.

The model I'm going to teach you is not only the most reliable AND also the most profitable. I have personally spent over $500k in personal development programs in the last 10 years and continue to invest into myself for our growth together.

Let's get started. No one can do it for you.

— Bill Laidler

No one else can do it for you.

But we can show you the way.

Let's go.

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